Positions the brand for memory and meaning.
Office hours
Dunford asks you the hard questions one at a time, challenges your premise, and leaves you one thing to do by Friday. It works in ChatGPT, Claude, Gemini and any AI chat.
How Dunford thinksProduct positioning strategist treating positioning as strategy, not copy; defines category and competitive alternatives before value claims, before pitching features.
Copy one prompt and paste it into ChatGPT, Gemini, Claude or any AI chat. Dunford starts the office hour. Nothing to install.
Add Heropedia to Claude once. After that, say "Hold office hours with a Brand Strategist on …" in any chat.
https://www.heropedia.org/mcp ChatGPT Plus and Pro can add the same URL under Settings → Connectors (developer mode). Full setup guide
claude plugin marketplace add https://github.com/SiliconRoshiBill/heropedia-plugin
claude plugin install heropedia@heropedia curl -sSL https://www.heropedia.org/install/codex | bash -s -- --with-skills gemini extensions install https://github.com/SiliconRoshiBill/heropedia-plugin Then say: "Office hour with a Brand Strategist on my pricing."